Head of Marketing
Key responsibilities:
- Develop and manage the Brand strategy for the business across all channels (E-Commerce, Marketplace, Wholesale and Retail)
- Develop original and out of the box campaigns and social engagement strategies that connect with consumers, tell our brand story to customers online and offline
- Develop and plan the yearly brand activities calendar
- Direct the in-house team, 3rd party service providers, and external agencies on executing brand strategy
- Ensure brand consistency across the globe, both in our direct-to-consumer business (stores and online), and through our trade partners
- Reports to the CEO
Your experience, knowledge & skills:
- Minimum 4 years of experience in Brand Marketing role within a fashion or beauty brand
- Proven record of delivering global brand plans into markets, creating assets and weaving together campaigns
- Experience of working in an e-commerce business (nice to have)
- Experience working across a number of geographies
- Experience managing marketing teams across Creative, PR, Campaign Activation, Social media and Content
- Experience managing budgets
- Living or willing to move to Lisbon, Portugal
Send your application to: cate@heyharpershop.com